drewr13jn6
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 Posted: Thu 9:10, 07 Apr 2011 Post subject: Air Force 1 Low Shoes Tom McRae Interview The Futu |
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Suite: That’s got to be really frustrating.
My sincere thanks to Tom for being such a genial host, and to Jon Uren at Fruitcake Management for organising everything.
Genre: Alternative / indie / acoustic Tom McRae (vocals / guitar), Sean Genockey (guitar), Ash Soan (drums), John Hogg (bass), Oli Kraus (piano / cello / violin) Sounds like: Nick Cave, Bob Dylan, Damien Rice Home: Chelmsford, Essex, UK Tom McRaeEnd of the World News for Tom McRae and V2
There's a common belief that if an artist is on a record label, any record label, then they must be making a decent living. However, as Tom McRae tells Suite101 in the final part of our interview with him, the truth is often a far different kettle of fish.
Tom: Well, the trouble is, the people who do buy music are the 35-45 year olds but they’re only buying a certain kind of music, and they’re not really buying any new music, and they’re also a dwindling audience. Then you have the kids, who aren’t buying music, and they’re the lifeblood of the industry. And in a way, it serves the industry right, because they’ve exploited 15-year old girls and that’s come back to bite them. If you exploit a person, that’s what’s going to happen, you’ll end up with shit product – what did they think was going to happen? So, we’ll see – maybe we’ll all be flipping burgers at a place
Tom McRae interview
Suite: And the industry’s so languine at the moment, how do you change it, right?
Suite: Now that King of Cards is out Air Force 1 Low Shoes, what are your hopes for it, and how will that determine what the future holds for you?
Tom: Well, before the record came out, the label sat me down and told me they’d already f***ed it up. It was too late to save Nike Air Force Ones Shoes, and they weren’t going to do anything because they’d be wasting money. So it was a case of “we’re really sorry and good luck”, and I haven’t heard from them since. So everything we did from then, from promoting to paying for the tours, we did ourselves. I kind of half respected their honesty in admitting they got it wrong; but honestly, I’ve got zero expectations. It’s got a couple of songs being licensed for some TV shows over here which means some people might hear it, but I expect to sell 2,000 or 3,000 copies Air Force One, maybe 20,000 if I’m really lucky. But I do have zero expectations on it after what happened. I mean, half my fans don’t even know I’ve got a new record out!
Tom: Yeah, I could get angry about it, but what can I do? I haven’t got £250,000 to market it properly, but I have got a mate in a car who’ll drive me up and down the country, you know (laughs)? It’s a bit Pollyanna-ish, but you’ve got to do whatever you can. The industry really doesn’t know anything anymore, and I’m not even joking. I was talking to a guy at a big, big label in New York the other day and he was getting out to join the police force, because the industry is done – there’s no way they can figure out how to make it pay anymore.
Read on
Tom McRae Interview: Fame & Tours
Tom McRae Interview: Media Blues
Tom McRae Interview: Politics
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