Search Engine Optimization At A Glance

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term SEO or Search Engine Optimization is most useful and more commonly used words in internet marketing or e-business. One question always appears in our mind that what is search engine optimization? Many of SEO differentiate SEO term in different ways but I think the simple and easiest definition of Search Engine Optimization is to maintain a website quality and its ranking in different search engine is called search engine optimization. Now days there are thousands of website were launching per day with the specific set of keywords. Each of website owner want to his site at the top of every search engine SREP's, but how can be this possible. The only and a single way to getting our targeted projection is a search engine optimization. It is a process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. This is a long term ongoing process. But now a day's search engine optimization is getting more & more important not only for e-business purpose but also for the extra website exposure.
Types of search engine perform following tasks:
Web crawling
Document indexing
Query processing
Ranking
Search Engine Optimization has a two main component
1- Strategy of Keywords
2- Link Popularity
The Strategy of Keywords plays an important role in search engine optimization process. Choosing right keywords for a website and promoting them throughout the website.
Following keywords strategy is mostly used in search engine Optimization
Meta Tags are the most important terms used in search engine optimization. Generally there are four types Meta tags used in web promotion. They are- Title, Descriptions, Keywords, Alt tags A Meta tag (or tag) tells the search engine what your site is about. The major search engines will review your site and read your meta tags to determine categories for your site. Meta tags tell the search engine your site's title, description and keywords. Without these tags, it's difficult for your site to achieve a high ranking on many major search engines.
Title: The title Meta tag should include your main keywords. It should be related to the page contents. The least amount of words should be in the title. The selections of accurate title make easier to got higher position at search engines at that specific search phrase. The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords.
Keywords: Keywords analysis is a most important and challenging work for site promotions. Selection of accurate and suitable key words can increase traffic on your site and also increase the page rank of your site. The Meta Tag Keywords should be those words or phrases that we think people will use when they surfing on net for searching related site on various search engine The right keywords for our web site should be specific enough to describe our web site's focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product's name in the keywords.
The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines?
Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords
Description: Description is the second Meta tag used in web promotion. Site description should be a logical sentence, which describes our busin

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