FAQ
Search
Memberlist
Usergroups
Galleries
Register
Profile
Log in to check your private messages
Log in
ufo forum Forum Index
->
UFO Forum
Post a reply
Username
Subject
Message body
Emoticons
View more Emoticons
Font colour:
Default
Dark Red
Red
Orange
Brown
Yellow
Green
Olive
Cyan
Blue
Dark Blue
Indigo
Violet
White
Black
Font size:
Tiny
Small
Normal
Large
Huge
Close Tags
Options
HTML is
ON
BBCode
is
ON
Smilies are
ON
Disable HTML in this post
Disable BBCode in this post
Disable Smilies in this post
Confirmation code: *
All times are GMT + 2 Hours
Jump to:
Select a forum
Jakaś kategoria
----------------
UFO Forum
other then ufo subjects
Topic review
<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Author</th> <th class="thCornerR">Message</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>xie2010089</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/Boyz/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Posted: Sun 2:30, 07 Nov 2010<span class="gen"> </span> Post subject: The billboard (this one placed on Sunset Blvd</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">Calvin Klein has pushed the envelope with semi-nude Times Square ads, but their latest billboard campaign is moving fashion brands and retailers a bit closer to the Fashion 3.0 era. Now, Calvin Klein&rsquo;s latest campaign incorporates the use of QR Codes into its billboard advertising. Yes, another fashion brand has made a bold move towards technology! <br />The billboard (this one placed on Sunset Blvd, just above some of the best tacos in LA) marks the official premiere of <a href="http://www.wholesale-ck.com/" target="_blank" class="postlink">Calvin Klein Underwear</a> Fall 2010 advertising campaign. People can take a picture the billboard on their smartphone, and the cell phone will play a 40-second ad, give links to share the ad via Facebook or Twitter and connect users to the website. We headed to Sunset Blvd to get you an exclusive iPhone photo of the West Coast component. <br />Our Thoughts: The goal of the billboard isn&rsquo;t traditional advertising and awareness, the incorporation of QR codes into a more traditional medium show that Klein is trying to translate audience engagement online and offline. We love this! <br />More and more fashion brands and retailers are going to incorporate the location-based services like Foursquare, augmented reality and QR codes. What&rsquo;s more, agencies and in-house departments will start combining all three mediums as they work well together for not only the purpose of audience engagement, but creating actionable online-to-offline experiences, as well. <br />Who&rsquo;s going to have the campaign? We have our thoughts, but we&rsquo;re not sharing! <br /> <br />相关的主题文章： <br /> <br /> <br /> <a href="http://myculturenet.com/blog.php?user=yao2010355&blogentry_id=93620" target="_blank" class="postlink">Gucci 2010 New Arrivals New Jackie Large Shoulder</a> <br /> <br /> <a href="http://jeepneyjoyride.info/blog.php?user=yao2010944&blogentry_id=492113" target="_blank" class="postlink">In designing Tory Burch</a> <br /> <br /> <a href="http://zinnerstrom.org/displayimage.php?pos=-196" target="_blank" class="postlink">Like a teenage inside the 90’s Doc Martens happen to be the top of brilliant for me for a long time</a></span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/Boyz/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
fora.pl
- załóż własne forum dyskusyjne za darmo
Powered by
phpBB
© 2001, 2002 phpBB Group Boyz theme by
Zarron Media
2003
Regulamin
