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Be sold artwork 80% in 5,000 RMB, the remaining 20% for the agency artists, pricing from 5,[link widoczny dla zalogowanych],000 yuan to hundreds of thousands of dollars. A wide range of more than 20,000 artwork are original works, covers the traditional Chinese painting, painting, sculpture, calligraphy, pottery, folk art, etc. Various kinds of artistic category. 6 August,[link widoczny dla zalogowanych], the reporter interviewed has been in operation for six months, with the supermarket form as the foundation, agent sales young artists original works of Shanghai zendai art super supermarket. Super supermarket why meaning? This is a new art trade pattern effect how far can? What type of work is the market "pet"? Where the buyer centralized purchase works of population? With a variety of doubt, the reporter made an on-the-spot investigation, and interview to zendai art super supermarket manager varian.
Varian tells a reporter, super supermarket is beyond the supermarket,[link widoczny dla zalogowanych], defined as academic and market of the interactive mode. Here, zendai art super supermarket original artwork collects and creative liquor product, and take the form of storage open-shelf sale. Art super supermarket has specialized works of art PingShenZu, strict screening, with original as important considerations, and of the standards with artists signed original creation statement. Regularly held various public art education courses, art collection guidance activities such as art super supermarket is not only the artwork trading platform, but also a ship beyond supermarket art carriers.
Into zendai art super supermarket, here is like never ending of exhibition,[link widoczny dla zalogowanych], 3,000 square meters space, be more than 20,000 artwork capture. Works by category and prices different separation in different areas, on the first floor left thering is no lack of well-known artists, right wall works embodies mass price: hundreds of dollars digital pictures, thousands of dollars in oil painting... And the street common reproductions, these are compared for original works, same thering is no lack of talent. On the second floor of the mixed galleries, commercial breath gradually thick: 168 yuan illustration, 350 yuan gouache, 1200 yuan of traditional Chinese painting, 2000 yuan of oil painting, works have painter improvisation skit, there are also many sketch works. Every sell a piece of art, by artists and supermarket proportionate.
Varian introduced that the zendai art super supermarket since opening running well, already from all parts of the country more than 800 artist and supermarket signing, forming long-term production cooperation, among them of art college students and graduates was occupied very big proportion. From the sales, we can see the price in 23000 yuan, the picture perfect oil painting, traditional Chinese painting, watercolor selling works well, accounting for 60% of the total sales. Buyers to basically have two kinds of person, for decorates household and purchase art of urban white-collar, such as lawyers, university teachers etc, they believe that rather than choose those who are infinite copy of line draw than choice some moderate price of original works of art, after all original art works have grade and have the possibility of appreciation. There is a batch "try water" art investment of consumers, and will they not ramble supermarket regularly often come,[link widoczny dla zalogowanych], choose favorite works collection.
For zendai super supermarket of future development and varian comes in Beijing 798 art zone opened the second stores is preparing, scale,[link widoczny dla zalogowanych], with Shanghai almost a third in guangzhou opened plan has also in the plan. "Zendai" hope that through chain operation, break traditional art market business model, and let more people mass can have close contact with the art of opportunities, but also make many excellent young artists, through this platform has life safeguard, thus obtains the growth.
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