Owner of a clothing 17 pieces of advice for me I r

[xie2010089]

owner of a clothing 17 pieces of advice for me I really think that the classical theory is not real (I believe after reading your deep feeling)
one to sell clothes is to sell the image
shop business is good, not into the shop, take a look at the door stop a few seconds to know! What to see, to see signs, read lights, see displays, see health conditions, but also can look at the salesperson's age and whether the staff looks beautiful. Is to buy beautiful clothes, selling clothes is selling the image, that's all!
is to buy beautiful clothes, and now we are asked to wear comfortable clothes fit in addition, the more it embodies a kind of beauty, of personality, the brand of non-material life of the mind is a positive self-image and implementation. Beauty is the basic characteristics of our apparel products, then the place we sell clothing, sell clothing were the first to be shown the United States. Lights to save electricity and not to open, to prevent dust without unpacking display, not the spirit of employees to work without makeup, cashier disorganized stores with float sale, shop-made, hand-painted promotional posters, etc., all violations of the principles of beauty and behavior would make \Without the United States, the image does not exist, the brand will lose the foundation for survival, let alone talk about development it! ! Therefore, we must bear in mind \The brand was likely to cruel and fierce competition in the market to find its own unique \!
Second, the ICP can see advantages and disadvantages
performance is not ideal for those who are the customers feel good about themselves, not as a thousand words to her store and brought him to the city rival shops to see. If simply about her, she will find a lot of reasons, what the economic downturn, local small population of a small difference between consumption of goods can not keep up and so are a lot of objective and the company's problems, their question a little bit not. Is it? Notes, the business of shops is not good because we all have lagged behind not only find all the objective and the company's why. I used to support the shop had encountered a similar situation, no matter how I said, the customer simply will not listen, said the company is here all right, there does not, the problem did not solve the problem which has not implemented, I heard the first are big; customers that the problem of course, reflect the situation well, but can not see the problem with this \The \the lamps. And we do, take the plastic bag up all the clothes, the stores as warehouses, employees sit on plastic stools three hundred fifty-two chat, bad lighting did not care for a large, customers into the store employees say hello, a comparison gap out, this shop is the \How could such a shop to create a great performance,[link widoczny dla zalogowanych]! Completely break the customer \So, to say, \important. In short, compared to a gap there, there are gaps in order to have room for improvement, there is room for improvement can make a difference! Understand this truth, the next thing to be easier! !
Third, do not be afraid, as long as the intention would be good
shop operators face many problems every day, many new cases will appear, make the shop operators to maintain a long life and vitality, we must try every means to set higher targets each day and encouraged to try and the use of new ideas and methods. But a problem came out, often a lot of people, many franchisees fear it, do not want to take change, the risks of reform.
this time, we need to encourage them to \As long as our intentions, progress towards a goal firmly, using a good method will naturally succeed, but used the wrong way to do that, we certainly will immediately go to the review and adjustment. For example, we fly to Hong Kong, we certainly believe we can successfully landed at the airport the next day can go to the \changing the plane had deviated from the original direction, we can successfully reach the destination, is that the captain made under different circumstances appropriate adjustments. Business is not that plane? Yes, we are not God, we can not always judge correctly, we are likely to mistake a few times in a row, but we made a good shop, good team, but the possibility of greatly increased. Because the pursuit of growth and progress has been deeply into our soul and our temperament, how much power it is an ah! ! Like to do business with the man, when we encounter difficult times, tell yourself: do not be afraid, as long as the heart will get better!
four bosses from the staff to start
chain should all join the majority culture is not high, from a small business, a street vendor started out a little bit of accumulation. To recall your career started, many people are not impressed. Yes ah, business has just started when the first money to please people, and second, people are unwilling to help you, only help themselves, the boss of a staff person, mad, day and night to dry. With the improvement in the business now, already have the initial size, it was also willing to help you, the financial position and allow, then few people will come out ahead. \With this idea, it would be wrong! Some shops business is not ideal, must not shop all day with the boss, the shop is \Why is this kind of thinking is wrong? Because the shop is for you, business is your boss does not work, how will staff effort? This is a problem of words and deeds. Added to the sense of what is \Not the same sense of responsibility at every level, have little sense of how much our efforts. Sense of responsibility from the top down is exponentially decreasing number, then we must also ask our employees to meet our requirements, how to do it? Only the owner must have paid a hundred times more. In other words, be the boss 100, the manager may be only 60 points, while the staff do, they can only do 40 a. Man this thing is inert, like a ball uphill, pushing you forward, fall behind, but as a boss is that these are precisely the type of thrust-type non-ah! !
five, the boss may wish to employees generous
brand clothing chain as the most basic level of management, often to their shop to see employees wearing second-rate, third-brand clothes in the sales of their own,[link widoczny dla zalogowanych], to see employees in the clothing to the guests when the sound as small as mosquitoes see dead people do not shop a little vigor, this is intentional or unintentional, we make our employees feel inferior results. Low self-esteem is the loss of confidence, and lose confidence in the shop can not be a good shop, a lack of confidence in the business certainly is not the owner of a qualified owner. One of our executives to take over one of our self in the shop, ask our management staff, the manager's salary is how much, and when he heard that only 1,200 yuan, said immediately that such a line, give me a rose 1800. because he knew the manager to get 1,200 yuan of wages can not be the best manager, store manager to get 1,200 yuan 1,800 yuan and can not get the manager to make things. To give a little bit of this, the boss is insignificant, allows the entire store regained vigorous vitality; made \
as the boss, the most important duty is to boost morale, merit, Zhirenshanren, preoccupied with the boss always Suansi Cao, worthless to the point where people just relegated to employ them, thinking that because of low self-esteem before the staff will not leave. Notice, how could the staff worthless suddenly become employees of flying it! Therefore, in the employment of staff in the daily management of the shop, the owner may wish to staff our generous, because the boss's role is to boost morale, enhance employee self-confidence. With high morale, high wages and good natural confidence, as to how to work, employees naturally have the means, do not have much control of the owner.
six, and then refused to give up the staff to concentrate on
shops with our focus on a few of several communication manager, we will find a very strange phenomenon, that is, many of our share of the turnover of shops all day at the turnover ratio is particularly low, the customer's transaction rate is not high, and most of the time they are just the opposite, not only at the business accounted for a higher proportion of turnover throughout the day, and through the most recent attempt, and sometimes even exceed the performance of the evening's performance during the day. This is how the case? In addition, we also know that when the shop light field required by broadcast microphones stacked finishing our employees, but often after the broadcast of the microphone, there is no following, but their managers do not only broadcast microphone to remind, encouragement, also the original The completely broken up after stacking the staff to refresh. Why is this it? They told me: because the retired and sit when the fall is the time when the morale and enthusiasm! ! This made us a deep understanding of the \Store feature is more than female employees, while the female employees more than biggest problem is the heart, they always thought, other brands paid to mothers and fathers boyfriend today, how? In short, the staff can not do the job because no specific intentions. How specific it? Simply put, busy, is movement. When a person is busy, when, naturally, did not have time to think about other problems. Therefore, the stores and the company's management, we should not be afraid to do things more employees, tired, and you should fear is if they have something to do, whether the responsibilities and functions are not enough, too idle, while employees should be aware of , the boss invited you to, if nothing to do, you will not exist in the meaning and value.
the staff to concentrate on to do a day's work, but how do the staff a year or two years, three years of work it, this is to let people lost hope. Owner of a successful life experience has always been a fresh materials, but not enough. As a boss, the most important thing is for staff to paint a beautiful future! At the same time, but also long-term efforts, perseverance and share with the people and the future of your ideals, after five years if the boss talking about every day business and development plans, employees can now speak of experience is to prepare their own business, and every day encourage employees to try a greater risk and opportunity, the staff naturally understand, the company is developing, their own and the company can grow together, when a person sees when the growth and prospects will naturally strive for the goal, then the owner can make Follow your people \!
seven, not only for the employees of the hands and mouth wages
chain management success is ultimately built up a large network of value is stated in our marketing, \idea! Many of our conversation with the boss is very enlightening. Their success, there are many non-normal attitude of life and man's philosophy. A boss once told me personally: the people have criticized you for is your teacher, curse your person is your friend, do not argue with your subordinates are incompetent subordinates. Good thinking ah! ! Do we have such a broad treat our hearts to these \We come back to look at our staff, they are not arguing with you, but they are incompetent it? No, because our leaders really too high. They gave us recommendations, and we argue loudly, but we are too arrogant, too proud, and often very funny that their recommendations, their proposal or that we ignore because we so-called \forgotten. \They are not because of incompetence does not argue with us, they are afraid that they fit our mind ah! We hurt them, hurt the entire team, but ultimately hurt but it is our business. So they were silent, they have something in my heart just do not want just referring to, since there is no honest companies, leading management and mutual suspicion between employees, even to the serious consequences of distrust. Later, they quietly left the company interest-free, and we also arrogant that \Most Chinese enterprises, has always been only the hands and mouth for staff wages, but they forget they have infinite wisdom, thought and brain, they do not attach importance and recommendations of communication with staff, managers and leading technology which is sad . So that every employee threw himself into work in the past, this is the most important job content managers; to get everyone to play a significant role and make them feel important role to play, and this is the secret of management and leadership!
eight, different treatment, creating a powerful enterprise
distinction is the only way to create a powerful business and treat them differently is hard to do, who think that easy to do, whoever inappropriate in this business to survive, and those who can not do this, is the same! !
nine, eat, drink after a good deal
one of our shop staff management system in that there is a \Another time, we have a boss's laptop computer, a document attracted me, which store all the staff at different times, different places to eat together, travel photos, so sweet ah. These shops do excellent experience tells me that \
our colleagues from 8:00 am to 9:00 pm, a full twelve hours, and 1 year 365 days, if your our boss, not to sell clothes, that is, sit six hours in the store, I am afraid that many can not stand it! Worked very hard! However, the work can be hard, but the work can not but fun! The staff work full of fun, let your employees anytime, anywhere and joy accompanied, it is always the responsibility of store managers. By those rules, through those old photos, I see joy to staff, the Institute is always the inspiration to the whole organization to celebrate the most effective method. Sages together to listen to listen to the teachings of our ancestors it: good words a third winter, verbal abuse a cold in June; fart does not stink up the dead people! In the shop, our owner and managers do not let go for a number of small failures, we must find ways to celebrate even a small victory, and cheered for our staff affectionate, do not be too costly, a little snack or a Dayton dinner can be. Our mission is to accompany our staff with the joy, of course, we must create a good performance.
ten, stream water river filled
often down to a shop, we shop, wages and salaries compare to competitive brands the case of how, if wages in full and on time the release of each month and our shop rate of stolen goods how, loss of goods caused by the withholding of wages, etc. whether the perfect solution to these problems I have particular interest. Also, open a new store in the formulation of wage system, I will speak with our boss, as long as we are making money, we prefer to make their profit margins that wages must be higher than competitors, and the next But Paul is not the end of a cap. Why? I understand that the river water over the river, only staff with the boss can there be! !
\Zhang philosophy of this appliance can do our business philosophy of franchise stores it, proved that not only can, and fully apply! From the laws of nature, the river water from the river, no stream of water, the river can not have water; if the river does not provide water for the river, all rely on the river water, the river will sooner or later kill. In an enterprise, the enterprise is like the river, the staff is like the river, and if each employee can become an endless stream of inrush current, then the business of this river is never dry. So, one year, to see if making money, the key is to look at whether wages rise, the face is smiling! If wages rose, smiling face, and our boss is not unprofitable. So, over the river river water. Familiarize yourself, to let your employees; you want to succeed, we must first ensure the success of your employees!
XI, competitors are lions
last time together with our grassroots support staff research, this trip down to my own shock too. I always think that although we had the brand with the competitors in the central city although there is a gap, but in the secondary and tertiary markets, we have to catch up his opponent and put them far behind them, while the facts? Far from it! Originally, I always thought that after the Spring Festival, we rectification opened more than 60 shops, has been very large, very fast, very amazing. This trip down, I was surprised to discovered that there are faster than us.
second, immediate action to prevent the problem overnight
If you and the boss, the manager of communication to solve any problems, he seems to understand, but also did not get the promised but you do have to be careful! ! Because the work in front of you is useless, you not only a waste of your saliva, but also a waste of your valuable time. Thus, the work focuses on constantly stressed supervision and follow-up.
said to pass a lot of truth, the truth we all know, but why some people succeed, while others are life mediocrity it? The reason is the failure of people have knowledge but no action, they are the giants of knowledge is action-dwarf, they know just do not do it. Yes, truth is truth, truth can not eat brought to hungry belly, first of all have to fire yourself, calmly say, have their own chopsticks Duanwan it. What's more, difficult than you think to do a million times, so there is \Therefore, the store's problem, not just like we understand, but there is a problem, found the problem and immediately solve the problem, the problem is not to spend the night in question. It should be said in front of us there is no problem, or say no we can not solve the problem.
XIII 1:1:8 timely sales
shop once because of a poor business support for our next store, one to the shop we were surprised to find that less than 50 levels of a shop, store up to 120 models style actually, what this year's, last year, even goods are still a few years ago, although the number of single-section is not large, but the total add up to a headache or a number of people. Also, some of our stores, a quarter down, do the math, found himself left the warehouse is earned, the money earned in the stock on. These are our bosses, \
to our brand of goods, although our design are excellent, the quality of goods is very strong, but we can not do sections are selling, there is always harder to sell 20% of the goods it. Then make sure you will not \how to let the remaining 80% of the goods to flow fast. First, 20% of the unsalable goods, we'll be broken down to a 10% of our worst loss of goods that the 2-3 fold it anyway, 10% of the goods sold are not guaranteed to make money, then we have 80 % of the goods to make money. This 80% fall in the worst 10% and then offset against the resulting loss of sales of goods, we also realized on the goods as a whole 70% of the final profit. In addition, a store's display surface is always limited,[link widoczny dla zalogowanych], and display a style in the same place the same time it can not be sold other models on display, so if we are in the shortest possible time, the turnover rate of the slowest to resolve this 20% of the issue of sales of goods of poor sales, naturally given us the display and sale of other goods to bring a very valuable opportunity and time. So you can say for sure: the management of slow moving goods shop goods management key to success, unsalable goods, sales efforts and speed the decision of the entire take stock of the sales force and speed! This is also a qualified owner with a qualified manager must have the basic conditions. Understand this, we sometimes arrange 2-3 fold \
fourth, as long as in doing so, threatening the natural wealth to
National Sales Chunxi Road
Take for instance, I usually encounter at checkout some very strange phenomenon. When the cash register always busy counter, or other personnel received a phone call to inquire about the sale of Chun Xi Road, how to; our managers often turn on the computer to complete the task we have to pinch that estimates how much and so on. I think our National Day of these managers in this race against time for the gold sales, not to find, those who find themselves not doing enough, doing imperfect, and immediately to correct, but do indulge in the number of hard pressed people, busy see the task, which in itself is a \That kind of practice so it is correct, I believe in \Today to sell five thousand, ten thousand to sell tomorrow, so do not rush from the wealth of course, but as long as you did the right thing, consumers, society, nature and give you a positive. To Mad Mad Mad World, the behind of course, make some devote true, this is the right think to do right Liu things, including the importance of the people on the strict quality of service and product requirements. Take us to the \CEOs, down to the staff of all the wisdom and efforts of all, is our \
English sentence
Retail: Retail is about detail, retail is the attention to detail, I want to slightly modify it to read the words of Peter Lau, \Some, more immediate! !
fifth, the relationship will be long-term win-win
habit of many of our poor boss is the company money, that was the atmosphere thick or that the company take money from the company to do business is something lucrative, in fact, are not desirable. Is for you, in the time you start the appropriate support services, the nature of the company and trust your performance, but after you made money, and whether the company should first consider it. They have bought cars, bought a house, can the company's money too, dragging it! ! If so, I would like to have other opportunities that the company probably will not consider you to the bar. Think about it, the company earned a year you have not earn tens of thousands of shops, you owe is more than ten million for a company that a few more customers, but even the employees can not afford to pay have made it even more not to mention the brand management and developed, so more customers can not! The company did not say, and talk about our shop now! ! This store opened a few years to get a lot of pure, with the \. However, some of our boss can not understand this. Some of our shops to make money to their pockets, and they believe spend a little less, he was definitely to make a little extra, often the last is stiff with the housing troubles me the boss, was forced to split the points lost, really is not worth the candle ah! Imagine if your boss wants to speak not in the house before opening, take the initiative to find him, said: I also made a point this year, saying the money we earn, I think you can follow the market rent rose point, ** element how? You say, the boss will react? Must be grateful, and very likely he will become your good staff and grab a good port of help in your career help you too! ! When people have realized the price, you go to renew, too late! !
said partnership, Li Ka-shing has words should give us a profound inspiration. Once, Li Ka Shing was invited to lecture Zhongshan University, college students ask him about the secret of doing business. Li Ka-shing said he was in business did not actually grasp what is secret, if not there is anything secret, then it is, \So my partner to more and more, all over the world. \On the contrary it? Some of our management team, \As part of the team franchise, we must understand that only a win is win, and only will be a long and mutually beneficial relationship, we only have the \to share, we may have greater success, \
sixteen, people first, strategy for the post
even if you have the world's best shop management methods, but not the right people to improve it, develop it, achieve it, I am afraid that these methods are not only the result of light bloom. Of Military grandson once said, \\ignore the human factor, that is, there is even the best strategy, even the best methods is vain!! today, to share the material of the summary to the Cipian resignation, I have to once again remind you, do not expect more than is written is written shop operating in the cure, a panacea to try to cool, put people first, \Road
seventh, Chen said the first business to publicity, to promote the second, third, or want to promote, so if you opened a shop, do business, you want as much as possible so that more people know you what to buy, you can go to various forums, posts can also go to the shops website designed to submit your shop, in short, business must be loudly calling out.