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Posted: Wed 3:32, 04 May 2011 Post subject: The Continuity Factor |
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best fashionable fancies are constantly antique ideas brought behind to life. Sometimes the minds are altered to appropriate particular circumstances yet, numerous times, the application is changed apt fit present circumstances.
Over twenty years antecedent,[link widoczny dla zalogowanych], when I was in the monetary services industry, I judged to alter our business from commission-based to charging a monthly fare based on a ratio of assets. This was a radical thought by the time because the brokerage business was based on commissions. The alteration was likewise tough to execute for it took some time for monthly proceeds (based on a lower rate) to grab up to handle current on the head of. The change necessitated positiveness that the new monthly fees would last and we had to temporarily cut overhead in the meantime.
Fortunately, it proved to be the best decision I ever made in business. Since that pivotal moment, I have not had a business that did no have a continuity makeup attached to it. Additionally,[link widoczny dla zalogowanych], every business we consult with is taught the worth of continuity and has it structured into their business arrange.
Continuity income is simply income that is based on a monthly plan or membership program. If you have a continuity program, you tin count on a certain income flow coming in each month whether you find a new client or not. This is not to say that you do not need to keep seeing for new clients, because you do. Instead, it is a machinery that produces income so that, should you have a wrong month in finding new business, or should the economy falter, you still have money coming in regularly, allowing for time to make adjustments. If you do not have a continuity program in your business or calling at this time you must get a certain amount of new clients or you are going to have serious problems in a short amount of time.
The ideal goal in a continuity program is for the continuity to first cover your monthly overhead. When you do that, entire new business goes to profit and expansion. The afterward goal is to make money fair on your continuity.
When we present the continuity factor to clients, some have an instant "ahhh" experience. Others skirmish with how the application could possibly be structured into their business. These clients frequently say the same thing: "But my business is different." Trust us. It's not. Let me give you some examples so you can see the applications of continuity in different businesses. Our goal is for you to consider how continuity can be applied to your business so you can enjoy its benefits.
A real possession broker in Iowa works exclusively with investors. He has a successful trail disc of discovery agreeable income-producing properties. He attempts a tiered continuity procedure where investors pay alter measures each month for the opportunity to be higher up on his investor menu in order to discern new properties 1st. For $1,000 per month, you obtain to watch them swiftly. In addition, he have to coincide to work with you exclusively and give you a fee as a buyers' broker when you buy the property. He also represents you when you sell the attribute. The continuity factor in his business takes the oppression off having to detect something new in a particular month.
Frequently, continuity is designed nigh a marketing service alternatively an ad movement that a company has developed to consistently generate new clients. For instance, a client we are working with has a commercial washing company. They have developed a quite successful guide generation system. We are formative a monthly payment program based on providing leads to additional cleaning companies in non-competitive places that pay a fee for the exclusive rights to those proven marketing usages.
Our latest client is a pizza commerce, which our decree fixed is franchising. The pizza delivery corporation sells a every month member service that gives discounts and higher precedence as phone mandates based aboard membership levels.
And to beat your mind even more: We really know of a funeral manager that guarantees revitalization fo
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